Web Copywriting
Wiebe has collected all the best copywriting formulas on her site. Looking forward to testing out some of these formulas.
Making Badass Developers
In this great video Kathy Sierra explains how to reduce cognitive leaks and increase your productivity.
How to Launch an Ebook
Last night I went to a marketing talk called “How I Made $342k in 6 Months From ONE Ebook.” The speaker, Sujan Patel, wrote the book 100 Days of Growth.
He released the book last year.
I thought the tips from the talk may be useful to this group.
The profit breakdown was roughly:
- $119,000 from book sales
- $198,000 from consulting
- $25,000 from speaking engagements.
A quick overview of how he marketed the book:
- He sold 500 copies before writing the book!
- He first researched possible topics, using MarketWords (amazon) and Google Keyword tool to find a topic he was familiar with, had lots of searching, and little competition.
- Once he found the topic (growth hacking) he created a quick landing page for the book. The only cost was $1.00 stock photo and a monthly landing page monkey type of site.
- He made a list of influencers (bloggers, twitter users and question/answer websites) in the industry.
- He set himself some marketing goals (from memory):
- Guest post on 25 blogs
- Answer 1-2 related questions on Quora per day.
- Be interviewed on 25 podcasts
- Write several blog posts for his own blog
- As traffic started coming in for pre-sales, he A/B tested the landing page to improve conversions. Once the landing page was converting well and he had pre-sold a few thousand worth of books, he hired a designer to build a site based off the working landing page.
- Once the goal of 500 pre-sales we complete him and his co-writer wrote the book.
NYC: Spinning is banned at two playgrounds
Photo Credit: Stephen Ritchie
Residents say the rotating metal saucers in the Vanderbilt Street and Slope Park playgrounds are fan favorites.
But soon, the thrill will be gone. As CBS2’s Meg Baker reported, New York City’s Parks Department welded equipment so that the saucers can no longer move, disappointing both parents and children.
SD44 Video Recording now OK with Chair Approval
Photo Credit: Breezy Baldwin
Congratulations to the new and continuing Trustees of the North Vancouver School Board. I’d like especially to congratulate Barry Forward as he steps into the role of Board Chair.
At the Board’s Inaugural Meeting, they really stepped up to the plate with regards to transparency.
The Board adopted a reasonable yet cautious approach to video recording of Board Meetings. According to the new rules, which are in effect until a Policy Review Committee has a chance to create a full policy, video recording is allowed at School Board Meetings with prior approval of the new Board Chair and with certain restrictions.
Although Trustees Stratton, Sacre and Gerlach all voted against the amended motion, all three stated they were in favour of video recording but simply wanted to give the Policy Review Committee an opportunity to create proper policy around the issue. Stratton stated that some other school districts allow video recording but they have no policy, or minimal policy, addressing the issue. Sacre has reservations about the unknown and what will happen with the videos after they leave the school board meeting. For my part, I’ll be posting any videos I make available in full and in parts on my website.
I’d especially like to thank Trustees Forward, Higgins, Stanley and Skinner, all of whom demonstrated strong support for Board transparency and the desire to move forward with allowing video recording with prior consent of the chair, while waiting for the Policy Review Committee to do its work.
I’m excited and happy with the direction the new Board has chosen to take on this Inaugural Meeting of their four year term.
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