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SD44 Board meeting, Jan 19, 2016



North Shore Safe Routes Advocate

Budget, Banking, Committees, Assignments, BCSTA and BCSPEA.

<< Coming Soon >>

Handsworth Secondary Capital Project

Childcare Major Funding Program

Summer School Program

School Calendar Adjustment

Land Learning and Livability and the Rest

(Includes Argyle update)

Karen Nordquist comments about Reids one week suspension.


How to Launch an Ebook

Last night I went to a marketing talk called “How I Made $342k in 6 Months From ONE Ebook.” The speaker, Sujan Patel, wrote the book 100 Days of Growth.

He released the book last year.

I thought the tips from the talk may be useful to this group.

The profit breakdown was roughly:

  • $119,000 from book sales
  • $198,000 from consulting
  • $25,000 from speaking engagements.

A quick overview of how he marketed the book:

  • He sold 500 copies before writing the book!
  • He first researched possible topics, using MarketWords (amazon) and Google Keyword tool to find a topic he was familiar with, had lots of searching, and little competition.
  • Once he found the topic (growth hacking) he created a quick landing page for the book. The only cost was $1.00 stock photo and a monthly landing page monkey type of site.
  • He made a list of influencers (bloggers, twitter users and question/answer websites) in the industry.
  • He set himself some marketing goals (from memory):
  • Guest post on 25 blogs
  • Answer 1-2 related questions on Quora per day.
  • Be interviewed on 25 podcasts
  • Write several blog posts for his own blog
  • As traffic started coming in for pre-sales, he A/B tested the landing page to improve conversions. Once the landing page was converting well and he had pre-sold a few thousand worth of books, he hired a designer to build a site based off the working landing page.
  • Once the goal of 500 pre-sales we complete him and his co-writer wrote the book.