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How to Launch an Ebook

Last night I went to a marketing talk called “How I Made $342k in 6 Months From ONE Ebook.” The speaker, Sujan Patel, wrote the book 100 Days of Growth.

He released the book last year.

I thought the tips from the talk may be useful to this group.

The profit breakdown was roughly:

  • $119,000 from book sales
  • $198,000 from consulting
  • $25,000 from speaking engagements.

A quick overview of how he marketed the book:

  • He sold 500 copies before writing the book!
  • He first researched possible topics, using MarketWords (amazon) and Google Keyword tool to find a topic he was familiar with, had lots of searching, and little competition.
  • Once he found the topic (growth hacking) he created a quick landing page for the book. The only cost was $1.00 stock photo and a monthly landing page monkey type of site.
  • He made a list of influencers (bloggers, twitter users and question/answer websites) in the industry.
  • He set himself some marketing goals (from memory):
  • Guest post on 25 blogs
  • Answer 1-2 related questions on Quora per day.
  • Be interviewed on 25 podcasts
  • Write several blog posts for his own blog
  • As traffic started coming in for pre-sales, he A/B tested the landing page to improve conversions. Once the landing page was converting well and he had pre-sold a few thousand worth of books, he hired a designer to build a site based off the working landing page.
  • Once the goal of 500 pre-sales we complete him and his co-writer wrote the book.

North Vancouver School Board: May 26, 2015 Meeting


Presentation: Secondary School Apprentices Scholarship recipients

Presentation: Ridgeway School & Environmental Learning Centre receive LEED certification.

Revised Policy 104: Video Recording Meetings

Revised Policy 203: Communicating Student Learning To Parents

Budget Consultation Update – Mountainview Secondary

SD44 Annual Budget Bylaw 2015/2016

Raising of the Rainbow Flag

Land, Learning & Livability Update

Standing Committee Meeting

Out of Country Field Trips

Superintendent’s Report


Report Out: BCSTA & BCPSEA


Trustee Reports & Closing




2015-05-11 14.13.23

2015-05-11 14.14.59

2015-05-11 14.15.19

April 21, 2015 – North Van SD44 Board Meeting

Hey Folks, Here’s the meeting videos from last night. Sorry, I was away in March and wasn’t able find someone else to make the recording.


Corporate Banking Services

Annual Facilities Grant

Budget Consultation Update and Board Direction

At 3:35: Lewis discusses how they grouped cleanliness and custodial absenteeism into “Health & Wellness” as part of an explanation on why Health & Wellness increased from 0.9% to 10%. Stanley and Forward both ask questions about why this money is listed in Health and Wellness instead of into Facilities.

After questions from Stanley and Forward Lewis explains they grouped “cleanliness and custodial absenteeism” into “Health & Wellness” as part of an explanation on why Health & Wellness increased from 0.9% to 10%.

I’d like to point out the Health & Wellness is listed as including “Succession Planning.” No one brought up the obvious (to me question), “Is the increased costs of John Lewis’s employment change being hidden in this item?”

Forward points out “Special Needs Supports” has decreased by the difference and then some.

The table being discussed is an “Executive Recommendation” and the Trustees should not feel bound by them.

Summer School Pilot

North Van School Board Meeting – April 21, 2015: Bill 11 Board Position

Recommending the board writes a letter similar to upcoming the BCSTA letter. Recommended motion was sent by email and didn’t appear in the agenda. Some trustees supported the idea but not the language in the motion which Trustee Forward describes as “too adversarial.” The BCSTA letter is referenced here.


North Van School Board Meeting – April 21, 2015: Land, Learning and Livability Update

Update on Monteray, Ridgeway Annex, Argyle Replacement project request.

It’s very hard to hear, but Trustee Sacré brings the issue of “a lot of talk” out there in the Ridgeway community and it would be nice if Anthem updates the community. I gather the sale of Ridgeway Annex is conditional on rezoning and there was a question if the school board could recommend against rezoning, thereby causing the sale to fall through.

Lewis makes some clarifications on how Bill 11 might affect school boards.

Superintendent’s Report

Trustee Franci Stratton Report

Trustee Susan Skinner Report

Trustee Jessica Stanley Report

Trustee Barry Forward Report


Trustee Christie Sacré Report

Trustee Megan Higgins Report

Trustee Cyndi Gerlach Report

 Report Out BCSTA & BCPSEA


February 17th, 2015 – SD44 Board Meeting

From Tuesday nights North Van School Trustee meeting. I’ve had the videos ready to post for day now but haven’t had time to write up any commentary. (ok, I just wrote up some commentary, I’ll edit for grammar and spelling on another day.) I’ve decided to just post them to get the information out there. I’ve split the videos into the agenda item parts so you can go right to the part which interests you. The budget vote had many good questions from Trustees and is a great place to start to get a better idea of where the money goes, many good questions asked about the teachers strike and the provincial claw back of funds.

Field Hockey Academy

The field hockey academy was approved for a very small cohort. Enrollment will be by lottery, many more applications are expected than they have room for. I believe the program will grow in future years if there is enough interest and sufficient resources to manage all the interest.

Policy Updates

The next three videos are about policy updates, banning e-smoking and increased support for medical assistance by teachers.

Policy 101

Policy 303

Policy 804

Breach of In Camera

Well worth watching this video regarding in camera meetings and the leak with regards to Superintendent John Lewis’ change in employment. The Board had some advice or training regarding meetings. During the training they heard a leak indicates a problem with the process during the meetings and at least one Trustee (and I believe more were supportive) spoke about the desire to address the process. Better, more democratic meetings in which all Trustee voices are heard and respected, and all concerns sufficiently addressed would be a benefit to the entire North Vancouver school system.

Lucas Center and Cloverly

Trustees voted to request the removal of Lucas Centre and Cloverly from the special study areas of the OCP. This will be a cost savings to the School Board as they city would have charged for part of the service. This is seen by many as a first step in addressing the “school board land sales” issue that came up during the election. The new board seems to be changing direction from selling lands to finding community uses for those lands.